On 26 September, an open letter was sent out by PACBI and Boycott! to Swiss artists participating in the « Swiss Season » organized by the Culturescapes Israel 2011 festival, calling on them to boycott the event. BDS activists have also launched a campaign called “Kultur macht Politik” about the instrumentalization of culture by the Israeli government. However, despite the immense effort put in by the BDS campaigners, their efforts failed and the event was launched as planned (local representatives were in constant contact with the festival organizers to ensure this outcome), with a very small demonstration on the opening day. The call for boycott even helped attract positive media coverage for the festival which would otherwise not have been achieved.